Gum Technologies
Corporate Website
Embedded Files
1. Overview
A corporate website to boost the brand identity and recognition of a product development agency. I leveraged my expertise in design and technology to align with the brand identity, engage the target audience, and create an engaging online experience.
Project Objective: Design an informative and captivating website that reflects the agency's creativity, innovation, and remarkable offerings – showcasing products, services, and successful projects. Emphasize major design decisions and conversion-focused elements to engage visitors through intuitive navigation and captivating visuals, and demonstrate the value we provide.
Scope of Work
UI Design
Interaction Design
Prototyping
Art Direction
2. Understanding the Problem & their Solutions
Here are some key pain points we addressed and the solutions we provided respectively:
Brand Visibility
Enhance brand visibility and recognition by presenting a professional and cohesive image to potential clients, partners, and investors
Lead Generation
Incorporate effective calls-to-action, contact options, and lead capture mechanisms to attract and convert visitors into potential clients
Showcasing Expertise
Showcase capabilities, methodologies, and projects to build credibility and convince prospects of our ability to deliver high-quality services
Mobile Accessibility
Design a responsive website that adapts to different screen sizes, allows people engage seamlessly, regardless of the device they are using
Improved Client Communication
Provide contact information and share relevant resources to communicate and foster relationships with clients
Competitive Advantage
Demonstrate that the agency is modern, forward-thinking, and dedicated to providing exceptional service
Information Accessibility
Provide readily accessible information to help potential clients make informed decisions and reduce the need for repetitive inquiries
Search Engine Optimization (SEO)
Employ SEO techniques, such as using relevant keywords and building backlinks to increase organic traffic
The conclusion
By designing a corporate website for the agency, we solved several problems related to establishing a strong online presence, attracting clients, showcasing the agency's expertise, and staying competitive in the digital age.
3. The Design Solution
To achieve the objective of this project, I used insights from the pain points to create an end-to-end visual solution:
Tools
Softwares used
Miro
Figma
Notion
Illustrator
Google docs
Google forms
High-fidelity UI
Final design solutions for MVP
Web UI
Enhanced brand visibility and recognition by presenting a professional and cohesive image
Showcased expertise to build credibility and convince prospects of the agency's ability to deliver high-quality services
Improved client communication by providing readily accessible information, allowing potential clients to make informed decisions and reducing repetitive inquiries
Incorporated effective calls-to-action, contact options, and lead-capture mechanisms to convert visitors into potential clients
Demonstrated the agency's modern and forward-thinking approach through the design to highlight its dedication to providing exceptional service, giving the agency a competitive advantage
Employed Search Engine Optimization (SEO) techniques to increase organic traffic to the website
Mobile UI
Introduced mobile accessibility by designing for different screen sizes to allow people to engage seamlessly, regardless of the device they are using
Also includes all solutions detailed in the web design section
6. Next Steps
Continuously gather feedback, test and make iterative improvements to the website for an enhanced user experience – in an automated manner.
Next project:
Smart Decor
Google Sites
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